CULTURE CHAMPION | TEAM TRANSFORMER | GROWTH DRIVER
Who am I?
I am a dynamic and results-driven operations leader with extensive experience in both single and multi-unit management. With a proven track record of enhancing operational efficiency and driving sustained revenue growth, I excel at maintaining top-tier safety and quality care standards while consistently meeting business objectives. My leadership is rooted in a mission-driven approach that fosters a culture of employee engagement and empowerment, enabling teams to exceed client expectations and deliver exceptional clinical outcomes.
I am passionate about optimizing resources, streamlining processes, and achieving organizational goals through strategic oversight and adaptive leadership. I firmly believe that exceptional leadership inspires highly engaged teams, and through these teams, extraordinary and sustainable results can be achieved. By empowering individuals at every level, I create an environment where both people and business thrive.
Learn more about my achievements.
View my awards, accolades, and recognition.
Understand my impact as a leader.
Experience
Regional
Vice President
Mars, Banfield Pet Hospital
2023-Present
Leading a diverse portfolio of 132 veterinary hospitals spanning seven states, with revenue responsibility exceeding $250M. Ensuring high-quality patient care and operational excellence, directly influencing client satisfaction and team performance. Managing a cross-functional team consisting of Field Directors, medical and clinical leadership, and collaborating closely with regional HR and finance partners, to drive strategic initiatives that align with Banfield’s mission and values. Ensure coaching and development opportunities occur for over 1,600 credentialed and non-credentialed paraprofessional support staff and over 290 licensed veterinarians. Continued focus on quality improvement and leadership development, which is critical to fostering a culture of compassion and respect within the organization.
- Achieved 6.8% increase in revenue per provider – top in organization
- #1 in North America for licensed staff retention [doctors and credential technicians]
- Reduced clinical support staff turnover from 48% to 24% [2023- 2024]
- Region ranked #1 in Veterinary Quality Assessment [2023, 2024]
- Top 3 Region for customer satisfaction [measured as NPS]
- Roundtable Discussion Facilitator for Operational Best Practices at National Leadership Conference
Field
Director
Mars, Banfield Pet
Hospital
2013-2020 | 2021-2022
Provided visionary leadership to 3 different markets, comprising 16-18 full-service veterinary practices, with a financial portfolio responsibility each averaging $22M. As the manager of managers, responsible for the professional development of single-unit practice managers to effectively lead and coach their paraprofessional staff and doctors. Transformed underperforming markets into top performers through targeted support and a focus on talent development. Spearheaded the onboarding of 7 peers due to my historical performance and deep industry and organizational knowledge. Led talent discussions in collaboration with regional leadership to support career succession and increase internal talent mobility.
- Improved financial performance in 2 Markets from bottom 5 to top 3 performers [2015-2020, 2021-2023]
- Developed 5 direct reports to promotion in a variety of roles within Operations and HR Functions
- Improved direct report engagement mean score to 4.86 on 5.00 scale [Gallup Q12 Engagement Survey]
- Consistently delivered over 20% gross profit, including consecutive years of economic profit 2020, 2021
- Keynote speaker on Leadership and Financial Operations at National Leadership Conference
- Conference speaker on topic of Negotiating: The Power of No
Senior Manager
Hospital Operations
Mars, Banfield Pet Hospital
2020-2021
Leveraged my varied experience as an operator and people leader to drive change through UNITE, a multi-program initiative requiring adoption of new technology to manage payroll, time and attendance, and business forecasting from machine learning. I was responsible for the creation of training materials. I managed vendor partnerships to improve user experience and implementation. Having been identified as a high-potential leader, this short-term assignment was part of my differentiated development plan and designed to broaden my enterprise knowledge of corporate-level initiatives, program implementation, and organizational change management.
- Created RFPs for Time and Motion studies to improve clinic workflow efficiencies and reduce wasted labor spend
- Developed and implemented district level Champions Program; improving program compliance to 92%
- Consulted on enterprise leadership reorganization to improve leadership efficacy through scope reduction
- Developed training materials to support system implementation and adoption
Practice Manager
Mars, Banfield Pet
Hospital
2012-2013
Managed daily operations of 3 full-service veterinary hospitals to deliver consistent performance in overall hospital growth, market penetration as well as client and staff retention. Managed overall labor costs while ensuring appropriate scheduling and staffing during all operating hours. Create a collaborative environment and develop an efficient, productive hospital team that provides the highest quality care and service to the most pets and clients. Responsible for all facets of talent; including talent planning, interviewing, hiring, onboarding, performance reviews, competency-based development, merit decisions. Partnered with regional finance leadership to target specific metrics to drive financial performance.
- Delivered double digit YOY revenue growth
- Delivered +20% gross profit
- Improved hospital staff engagement from 3.42 to 4.67 on 5.00 scale [Gallup Q12 Engagement Survey]
- Conference speaker on Team Engagement Through Accountability
Trophy Case
Field Director of the year
National | North America
Field Director of the year
Northwest Region
Field Director of the year
Northwest Region
Field Director of the year
National | North America
Field Director of the year
Central Region
FAQs
What makes me different?
What makes me stand out as a leader is my ability to build relationships that motivate others to learn and grow. More than once I have been told that I push people more than they’ve been pushed before to achieve greatness. I believe in building trusting relationships that allows me to be direct in a way that demonstrates I genuinely care about an individual’s success.
Additionally, something that makes me unique in the corporate setting is that I am fully my authentic self when I come to work. This means that I’m not afraid to show humor, have fun, while still holding high standards and expectations of the work and our results. I believe that my authenticity is what builds trust quickly and helps others give their best as they know that being their authentic self is valued.
What type of leader am I?
I believe that my mission as a leader is to “leave it better than you found it”. This applies to both culture and business results, as well as the leadership of myself and those around me. Seeking to constantly improve is the best way to not only grow your business, but the way in which we as leaders and individuals can find meaning and fulfillment in the work that we do. Seeking feedback, promoting open and honest dialogue is how we all encourage each other to be better, and by doing so, achieve greater outcomes.
What impact have I had on previous organizations?
I take great pride in having made a meaningful impact on both individuals and business outcomes throughout my career. With a proven track record in leadership development, I have consistently cultivated strong successors for nearly every role I’ve held. Additionally, I consider myself a problem-solver, often stepping in to revitalize teams and departments facing challenges in culture and performance. For example, I successfully led a team ranked 58th out of 64 to achieve the top position of #1 in the organization. My efforts have consistently driven improvements in cost recovery, revenue growth, and gross profit margins, delivering tangible results for every organization I’ve been a part of.
What are some key competencies I bring to the table?
- Strategic Planning & Execution
- Multi-Unit Portfolio Management
- Leadership & Talent Development
- Change Management
- Learning Agility
- Data & Analytics
- Cross Functional Collaboration
- Vendor Partnership Management
- Customer Experience & Satisfaction
- Building Effective Teams
- Managing Vision & Purpose
- Financial Management & Budgeting
- Compliance [OSHA, HIPAA, DEA]
What education & credentials do I have?
- University of Missouri – BA Political Science
- Crucial Learning – Crucial Conversations for Accountability & Crucial Influence
- DISC – Dialogue Preferences & Communication
- The Center for Creative Leadership – Situational Leadership
Colleague Testimonials
“Becca is a powerhouse–the perfect balance of heart, head and gut. She is deeply committed to delivering results and places even greater emphasis on the people behind those results. Her leadership is persuasive and influential, guided by her core value of integrity. She is a doer, a teacher, a mentor, and a coach. Becca is a natural in meeting people where they are to then elevate their performance. I have seen her turnaround underperforming people leaders and entire business portfolios to be top 5 company performers during the 10 years I have known her. I wholeheartedly recommend Becca.”
– Kathryn C.
“Becca is a uniquely skilled and caring people leader with the ability to give life and purpose to a strategic vision, to inspire ownership of work and results, and to balance mentorship and empowerment with direction. Her ability to be empathetic and yet challenge preconceived obstacles and stories to help others see what’s possible and find creative solutions has been instrumental in my own leadership journey.
Her passion for her work is simply contagious and inspired me to be a better leader for my own people. In my conversations with Becca, I am always left with an expanded perspective, a renewed sense of purpose, and a clear understanding of the work that needs to be done. She leads with integrity, courage, and purpose and I know she will be a powerful, positive force in any organization.”
– Dr. Josh S.
“I’ve been lucky to collaborate with Becca Forbis on multiple leadership projects over my career. She is a forward-thinking, motivated, and enthusiastic leader. She leads with results in mind but does so in a strategic way that lends to long-term consistency of behaviors. What I’ve witnessed in our collaborations, was this strategic approach supported not only the functions of her own team, but also the functions of others in the company.”
– Dr. Holly M.
“Becca has been one of the most important mentors in my professional career, and her development brought me to the next level in my leadership journey. Becca brings a people-centered approach and growth mindset that demands the best in those around her.
During my time working for her, Becca led our team to consistently exceed targets through coaching and asking what is possible. She is an empathic leader who cares deeply about her people and isn’t afraid to challenge them with clear feedback and follow up. It is rare to find someone who can balance these attributes to consistently bring out the best in others, and her mentorship has made me a more thoughtful, well-rounded leader as a result of our time together. “
– Allison D.
“Starting my role as a WordPress administrator has been a joy, thanks to its intuitive interface, media management, security, and plugin integration, making website management a breeze.”
– Scott H.
“I have had the good fortune to receive mentorship and be a part of Becca’s team. She continues to be influential in the successes I achieve in my career as I model my leadership after the lessons she taught. Her people-first approach enables her to achieve exceptional results through empowering her teams to strive for the highest levels of success. Becca is collaborative, courageous, and quickly builds trust among her leadership, teams, and peers.Her unwavering integrity, brilliant strategic mind, and thoughtful execution have proven her to truly be a vision driven leader.”
– Jeff E.
Becca Forbis 